How We Started (And Why It Matters)
Back in 2019, our founder Valentina Krishnamurthy was managing finance operations for a mid-sized manufacturing company in Taichung. Every month, she watched the same painful process unfold: budget requests would sit in email chains for weeks, approvals got lost between departments, and critical purchases were delayed because nobody knew where things stood.
The breaking point came when a crucial equipment purchase was delayed three months simply because the approval workflow was scattered across different systems and email threads.
That experience taught us something important — businesses don't need fancy, overcomplicated systems. They need workflows that make sense, reduce friction, and give everyone clear visibility into what's happening with their budget requests.
So we built Ignitebrainwave around a simple principle: financial workflows should help your business move faster, not slower. Every feature we develop gets tested against this standard — does it actually make the approval process clearer and more efficient?